Asmodeus Combo

Hi,

I came across [[Asmodeus the Archfiend]] and wanted to think of a deck around him for casual. I ve seen an infinte combo with him, but thats is nothing to play in casual in my opinion.

But i havent really been able to comprehend, how one can play him effectively... is he simply "pay 10 black and 7 HP to draw 7 cards"?

Or are there better things involved with him? Like using his 7 draw effect and then blink him till the end of turn in response?

I d be thankful for ideas!