Facebook Shop Is The Problem

When Facebook Shop was introduced beta two years ago or whatever it was, we jumped on and saw a surge like no other. It became 55% of our overall sales.

Well since our peak month in sales with FB Shop, Jan 2024, it's been a decline. Down to nothing almost. Has anyone witnessed this? FB isn't sending traffic to the shop, even though we have the button turned on. It in turn sends second rate traffic to our site. Our site is flat YOY but the shop has gone away and isn't being made up on our site, even though ad spend remains the same.

I'm assuming FB doesn't want people leaving their app. They reserve the good traffic and converters for the FB Shop stores and send the rest to our sites, it's the only thing that makes sense.

I'd insert charts but the don't allow pics. Basically a line going straight down over 12 months. If you take the dollar value per visitor ratio, that stays the same, it's the traffic that stopped.