Avery Dennison at NRF (National Retail Federation) - Spoke with a rep after and they confirmed that neither Optica nor Connected Products nor European Digital Product Passports will require a publicly auditable digital ledger

I’m an HBAR maxi - Hedera is working on literally hundreds of real world use cases that are going to change the world. But for me it’s finally crystal clear that, in the short term, supply tracking won’t be one of them (not just for Hedera but any crypto project - neither consumers, manufacturers nor regulators demand it).

That said, if consumers or manufacturers or regulators ever demand a publicly auditable trail of their supply chain… Hedera is first in line and already proven it can handle the challenge (unlike every other crypto/DLt out there which has never even tried).