Dead Internet Theory of Saas Marketing
We launched on Product Hunt today (currently #2) but I think its open my eyes to:
Product Hunt is the embodiment of dead internet Theory.
Linkedin, Reddit and twitter are very soon to follow.
Every founder we talked to explained that organic reach and actual product quality are only like 10% of successful PH launches. They recommend warming up your entire network and sending email reminders for upvotes. Essentially treating it like a pure brute force marketing campaign. I think this is relatively expected though.
What I found unexpected is the level of bot/no value add interaction on Twitter and LinkedIn. These platforms are trending towards becoming places where AI made posts are a large portion of the content + AI agents are the ones responding on behalf of people.
All this said, there is still of course a % of real people who interact with content on these platforms but that percentage is decreasing.