They are trying really hard to make fetch (Boyish Beauty) happen

What's up with the big Boyish Beauty push? I thought that was already declared dead, and Chalene couldn't shut up about it this weekend (i.e., a story of her doing her brows with it, followed by her sister who HATED it). Chalene is the only one pushing it - Cierra hasn't said a thing.

Maybe Chalene just wants a return on her investment?

Edited for a few typos