"Just do it." is ridiculous advice.

If you are motivated by being told to "Just do it." it's because for you, that phrase calls upon a process for action. That process is made up of existing skills, beliefs, and motivations which are unique to you.

Some people have one that works for them, and so a slap in the face is enough to kick it into gear. If that's you, great.

But when you're speaking to people who struggle intensely with Discipline, they do not have this process for taking action - that's why they're struggling and it's why you need to be careful who you say it to.

Treating "Just do it" as actionable advice isn't offering a harsh truth, it's just dismissive. The underlying process that dictates our actions is invisible, but that doesn't doesn't mean it doesn't exist.

It is just as productive as telling a homeless person to "Just buy a House." and it is a phrase that I commonly see contribute to harmful self-shaming when talking with people about motivation.