Kindle Paperwhite 12 not bright enough?

Hey everyone! This is my first kindle so I don’t really have a comparison point, but I’ve seen a lot of people say they don’t really put their brightness above 10-12 but that looks so dark on my screen and it’s not comfortable for me. In photos you can’t see the issue at all. But on 10 the background of my screen is pretty much grey and words don’t stand out. I need like 20 brightness to see the whiteness of the background and contrast of text.

Picture is 10 vs. 20 brightness - in photos the text has a lot of contrast it doesn’t not look like that in person